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Your product catalog is the heart of your store. Site Store Pro gives you a rich set of fields and tools to create compelling listings, optimize them for search, and tailor the buying experience — all from Admin → Shop → Products.

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Create a Product

Navigate to Admin → Shop → Products and click Add Product to open the product editor.

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Core Content Fields

Fill in the essential content that appears on your product listing pages.

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SEO Fields

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Categories and Brand

Assign your product to one or more categories to ensure it appears in the right browsing paths. Type a category string using > as a hierarchy separator — Site Store Pro automatically creates any missing parent or child categories.
You can assign multiple category strings on one product. Select a Brand from the brand dropdown to enable brand-filtered browsing and brand pages.

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Behavioral Toggles

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Layout Type

Choose from six layout presets (1–6) that control how the product detail page is structured — including gallery placement, description layout, and buy-box positioning. Layouts 3, 5, and 6 unlock the Product Video Embed field, where you paste an embed URL or iframe code to display a video in the product presentation.

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Cross-Sell Recommendations

Add related products in the Cross-Sells panel. Linked products appear in [plugin:cross-sells] shortcode blocks on cart and checkout pages, encouraging customers to add complementary items.

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Post-Order Redirect

Set a Completion Redirect to send customers to a specific page after their order is confirmed. Accepts:
  • A full URL: https://example.com/thank-you
  • A relative path: /thank-you
  • A page shortcode: [page:42]

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Email Button Label

Customize the action button text that appears in order confirmation emails for this product. For example, you might use “Download Your File” for a digital product or “Track Your Order” for a physical one.

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Generate Content with AI

Use AI content generation to jumpstart new product listings. Type a short prompt describing your product — the generator populates the long description, short description, meta title, and meta description in one click, saving you significant writing time.
To generate content:
1

Open the AI Panel

In the product editor, locate the AI Content Generation section near the description fields.
2

Write Your Prompt

Enter a brief description of the product. For example: “A waterproof men’s hiking jacket with reinforced elbows, available in olive and navy, suitable for alpine conditions.”
3

Generate Content

Click Generate Content with AI. Site Store Pro fills in the long description, short description, meta title, and meta description automatically.
4

Review and Refine

Read through the generated text, make any edits to match your brand voice, then save the product.

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Clone an Existing Product

When you need a product that closely resembles one you’ve already built, use the Copy feature rather than starting from scratch. Click Copy on any row in the product list (Admin → Shop → Products). Site Store Pro atomically duplicates the following from the source product:

Content & Metadata

Descriptions, meta tags, layout type, and SEO slug (appended with a unique suffix).

Categories & Brand

All category assignments and brand association are preserved on the new copy.

Variants & Pricing

All variants are duplicated with new, unique SKUs (e.g. SKU-COPY-A7B9) and their original pricing, sale prices, and stock levels.

Images & Gallery

The full image gallery is copied to the new product record.

Shipping & Options

Shipping rules and custom option fields are carried over to the duplicate.

Cross-Sells & Discounts

Cross-sell links, quantity discount tiers, and event calendar details are all duplicated.
After cloning, open the new product to update the title, slug, and any fields that should differ from the original.

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Donation and Bill-Pay Items

Site Store Pro supports a special product mode for donation collections and bill payments. These products replace the standard fixed-price buy flow with a flexible amount selection experience. To configure a donation or bill-pay product, enable the Donation / Bill-Pay toggle on the product editor.
When a product is marked as Donation / Bill-Pay, the standard Buy Now catalog action is disabled. Customers must visit the product detail page to select or enter an amount before adding to cart.
You then choose one of two amount modes:
Enable Allow Custom Amount to present customers with a free-entry input field where they type any dollar value. Optionally set a minimum and maximum amount to constrain entries — useful for bill payments with a required minimum.

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Purge Demo Store Content

When you first set up Site Store Pro, the platform may populate your catalog with demo products, variants, brands, and categories so you can explore the interface. Once you’re ready to go live, remove all demo content from Admin → Settings.
This action is permanent and cannot be undone. Clicking Purge Demo Store Content triggers a cascading deletion that removes all demo products, variants, brands, categories, and support tickets. It does not affect any products or records you have created yourself. Make absolutely sure you have added your real products before purging.
The purge alert appears automatically at Admin → Settings while demo records exist. Once you confirm, the deletion runs immediately and the alert disappears.