Email Templates: Customise System Emails

Site Store Pro sends automated emails at every key moment of the customer lifecycle — from order confirmation to password reset to support ticket updates. The Email Templates editor at Admin → Email Templates (/admin/email-templates) gives you full control over the content, branding, and language of every message your store sends without touching a single line of backend code.

System Email Types

Your store ships with ten built-in email types. Each type is triggered automatically by a specific platform event and comes pre-populated with the variables relevant to that event.

#	Template Name	Trigger	Key Variables
1	Order Confirmation	Customer completes checkout	`{{order_id}}`, `{{customer_name}}`, `{{order_total}}`, `{{order_subtotal}}`, `{{order_taxes}}`, `{{order_shipping}}`, `{{order_items_table}}`, `{{completion_redirect}}` button
2	Order Shipment Confirmation	Admin marks order as shipped	`{{order_id}}`, `{{customer_name}}`, `{{tracking_number}}`, `{{order_items_table}}`
3	Download Order Reminder	Admin clicks Send Download Reminder	`{{order_id}}`, `{{customer_name}}`, `{{download_links}}`, `{{order_items_table}}`
4	Customer Registration (Retail)	New retail customer registers	`{{customer_name}}`, `{{app_name}}`
5	Customer Registration (Wholesale)	New wholesale customer registers	`{{customer_name}}`, `{{app_name}}`
6	Account Activation / Verification	User requests verification or guest account setup	`{{customer_name}}`, `{{activation_url}}`, `{{app_name}}`
7	Reset Password	User submits a password reset request	`{{customer_name}}`, `{{reset_url}}`, `{{app_name}}`
8	Support Ticket Submitted	New support ticket is opened	`{{customer_name}}`, `{{ticket_title}}`, `{{ticket_status}}`, `{{ticket_url}}`
9	Support Ticket Reply Received	Staff posts a reply to a ticket	`{{customer_name}}`, `{{reply_author}}`, `{{reply_body}}`, `{{ticket_title}}`, `{{ticket_url}}`
10	Support Ticket Status Updated	Ticket status changes (e.g. Resolved, Closed)	`{{customer_name}}`, `{{ticket_title}}`, `{{previous_status}}`, `{{ticket_status}}`, `{{ticket_url}}`

Variable Syntax

Insert dynamic data into any template field by wrapping the variable name in double curly braces. Site Store Pro replaces each placeholder with the live value at send time.

Dear {{customer_name}},

Thank you for your order #{{order_id}}.

Order Total:    {{order_total}}
Subtotal:       {{order_subtotal}}
Taxes:          {{order_taxes}}
Shipping:       {{order_shipping}}

{{order_items_table}}

For all order-related templates (Order Confirmation, Shipment Confirmation, Download Reminder), {{order_items_table}} is automatically appended to the body if you do not include it manually. You do not need to add it yourself, but you can position it explicitly if your layout requires it in a specific location.

Multiple Profiles & Active Selection

Every email type supports multiple named profiles. For example, you might maintain a Default Order Confirmation profile and a Holiday Order Confirmation profile for seasonal campaigns.

Only one profile per email type can be active at any time. The active profile is the version your store sends when the trigger fires.

To switch the active profile:

Open the email type

Go to Admin → Email Templates and select the email type you want to update.

Choose a profile

Browse the list of profiles saved for that type.

Set it as active

Toggle the profile to Active. Site Store Pro automatically deactivates the previously active profile for that type.

Activating a new profile immediately affects all emails triggered from that point forward. Preview the profile before activating it in a production environment.

Visual Layout Builder

Each template profile is composed of four layout sections. Edit any section independently to control every part of the email’s appearance and content.

Header & Branding

Configure the sender identity and top-of-email visuals:

Field	Purpose
From Address	The reply-to email address recipients see
From Name	The sender name displayed in the inbox
BCC Address	Optional blind-copy address for internal logging
Header HTML	Raw HTML rendered at the very top of the email
Banner Image URL	URL of the header banner image
Show Banner	Toggle to show or hide the banner image

Salutation & Greeting

Control how the email opens after the header:

Field	Purpose
Include Salutation	Toggle to include or omit the salutation line
Salutation Text	Opening line, e.g. `Dear {{customer_name}},`
Greeting Block	A styled HTML block rendered below the salutation

Body HTML

The primary message content of your email. Write your main copy here using HTML. For order templates, {{order_items_table}} is appended automatically if you leave it out — see the note above.

Sign-Off & Footer

Control the closing content and footer branding:

Field	Purpose
Sign-Off	Closing line, e.g. Warm regards,
Signature	Sender name or team name below the sign-off
Disclaimer	Legal or compliance text
Copyright	Copyright notice line
Footer Image URL	URL of the footer image
Show Footer Image	Toggle to show or hide the footer image
Footer HTML	Additional HTML rendered at the very bottom

AI Translation

If your store serves multiple languages, the template editor displays a language tab for each active site language. To translate a template into another language:

Select a language tab

Open the template editor and click the tab for the target language (for example, French or Spanish).

Trigger AI translation

Click AI Translate Email. Site Store Pro automatically translates the subject line, greeting, body HTML, sign-off, and footer into the selected language.

Review and save

Check the translated output for accuracy, make any manual adjustments, then save the profile.

Run AI translations on all language tabs before activating a new seasonal profile. This ensures every customer receives a fully localised email regardless of their language setting.

Live Email Preview

Before activating any profile, verify its appearance using the built-in preview:

Open the profile in the template editor.
Click Preview Template.
Site Store Pro opens an in-browser modal populated with realistic mock data — including a sample order, items table, tracking number, and activation links — so you can see exactly how the finished email will render.

The preview modal uses mock data, not live order records. No email is sent when you click Preview Template.

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Email Templates: Customise System Emails

System Email Types

Variable Syntax

Multiple Profiles & Active Selection

Visual Layout Builder

AI Translation

Live Email Preview

​System Email Types

​Variable Syntax

​Multiple Profiles & Active Selection

​Visual Layout Builder

​AI Translation

​Live Email Preview

System Email Types

Variable Syntax

Multiple Profiles & Active Selection

Visual Layout Builder

AI Translation

Live Email Preview