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Site Store Pro sends automated transactional emails for every key order lifecycle event — from order placement and shipment to digital download reminders and support tickets. All templates are fully customizable from the /admin/email-templates workspace, where you can edit header, body, and footer content using a rich TinyMCE editor, preview emails with live mock data, and use merge tags like {{order_id}} and {{order_items_table}} to personalize each message.

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Admin Workspace

Templates are grouped by trigger notification category. Each template type can have multiple saved profiles, but only one profile per type is active at a time.

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Workspace Features

Profile Cloning

Duplicate any existing template with a single click. Useful for A/B testing subject lines or seasonal layout variants.

Rich TinyMCE Editors

Customize the top header block, main message body, and footer independently per template.

Live In-Browser Preview

Alpine.js modal renders the full HTML email with realistic mock data before you send anything.

Override Logic

Toggling a template profile to Active automatically deactivates all other profiles of the same trigger type — only one is ever live per notification type.

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Trigger-Based Classifications

Each template is bound to one system trigger. Triggers are predefined in the database:

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Merge Tag Variable Replacement

All text and HTML content blocks are parsed dynamically at send time. Supported merge tags:

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{{order_items_table}} Block

Inserting {{order_items_table}} into a template body automatically injects a fully rendered HTML block. Used in Order Confirmation, Shipment Notification, and Download Reminder templates. The block contains:
1

Order Info Header

Invoice number, order date, and current fulfillment status.
2

Formatted Items Table

All purchased items with quantities and prices. Items are badged:
  • 🟢 Green badge — Shippable physical item
  • 🔵 Blue badge — Digital Download item
3

Tax & Shipping Breakdown

Itemized totals: subtotal → promotional discount deductions → tax → shipping fee → final order total.
4

Postal Shipping Address

Displayed for orders containing shippable items; omitted for digital-only orders.
Inserting {{download_links}} renders a set of stylized green callout boxes, one per digital item in the order, each containing a direct secure download button.
Download links use secure UUID tokens tied to the order. The tokens are validated server-side on every download request and are subject to order-level expiry and max-download counter limits.

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Fulfillment Actions & Email Triggers

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Mark Shipped

Location: Order Details page → Mark Shipped button, or Status dropdown → select status 2 Effect: Shipment confirmation email (order_shipment) is dispatched immediately to the customer.

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Send Download Reminder

Location: Order Details page → fulfillment card → Send Download Reminder button Effect: Download reminder email (download_reminder) is dispatched on demand for orders containing digital items.

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Double Confirmation Gate

High-consequence actions — Resend Order Confirmation and Send Download Reminder — require two clicks to execute. The first click reveals a confirmation prompt; the second click sends the email. This two-step gate prevents accidental duplicate emails to customers.

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Checkout Mailing List Opt-in

Configure under Admin → Checkout → Processors & Payments.

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Supported Providers

Mailing list subscription failures are caught silently and logged to storage/logs/laravel.log. A subscription error will never interrupt or block the order completion flow.