> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sitestorepro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports & Analytics: Track Store Performance

> Monitor cart conversions, customer lifetime spend, product performance, and background job queues from your Site Store Pro admin dashboard.

Site Store Pro gives you a dedicated Reports & Analytics section where you can measure how your store is performing across the full customer journey — from browsing to checkout to repeat purchase. Each report is purpose-built to answer a specific business question without requiring you to export raw data or build custom queries.

## Available Reports

Navigate to **Admin → Reports & Analytics** to access the four core reports. Each report focuses on a distinct dimension of store health.

| Report                            | What It Measures                                                                                    |
| --------------------------------- | --------------------------------------------------------------------------------------------------- |
| **Cart Conversion Rate**          | Checkout funnel conversion percentages at each stage, helping you identify where customers drop off |
| **Completed vs. Abandoned Carts** | Visual comparison of finalised orders against abandoned carts so you can quantify lost revenue      |
| **Customer Lifetime Spend**       | Ranked list of your highest-spending customers, ideal for targeting loyalty campaigns               |
| **Product Performance**           | Top-selling items and inventory velocity to guide restocking and promotional decisions              |

### Cart Conversion Rate

The Cart Conversion Rate report breaks down your checkout funnel step by step and shows the percentage of sessions that advance from one stage to the next. Use this report to pinpoint friction points — for example, a steep drop between the cart page and the payment screen signals a checkout flow issue worth investigating.

### Completed vs. Abandoned Carts

The Completed vs. Abandoned Carts report renders a side-by-side visual comparison of orders that reached completion against carts that were left behind. Tracking this ratio over time lets you measure whether changes to your checkout experience, pricing, or promotional offers are reducing abandonment.

### Customer Lifetime Spend

The Customer Lifetime Spend report ranks your customers by total historical spend. The resulting list gives you a data-backed starting point for loyalty rewards, VIP tiers, early-access promotions, or personalised outreach campaigns.

<Tip>
  Export or review the Customer Lifetime Spend ranking before launching a loyalty campaign. Targeting your top spenders with exclusive discounts or early product access typically delivers a higher return than broad promotional blasts.
</Tip>

### Product Performance

The Product Performance report surfaces your top-selling products and measures how quickly each item moves through inventory. Use this data to prioritise restocking, identify slow-moving SKUs to discount, and plan bundle or upsell strategies around your best performers.

***

## Queue Monitor

Navigate to **Admin → CMS → Queue Monitor** to manage background job workers directly from your browser — no SSH access or server-level commands required.

The Queue Monitor is most useful immediately after you trigger a **Bulk Translate All** operation on any language, but it applies to any queued background task running on your store.

### Real-Time Terminal

The Queue Monitor includes a live terminal view that streams job log output in real time. Each log entry is colour-coded so you can assess job status at a glance:

<CardGroup cols={3}>
  <Card title="Processed" icon="circle-check">
    **Green** — the job completed successfully with no errors.
  </Card>

  <Card title="Processing" icon="circle-half-stroke">
    **Yellow** — the job is currently running and has not yet finished.
  </Card>

  <Card title="Failed" icon="circle-xmark">
    **Red** — the job encountered an error and did not complete.
  </Card>
</CardGroup>

### Controls

The Queue Monitor toolbar gives you four controls for managing workers and log output:

| Control          | Action                                                                                  |
| ---------------- | --------------------------------------------------------------------------------------- |
| **Start Worker** | Spawns a new worker process to begin consuming queued jobs                              |
| **Stop Worker**  | Gracefully terminates the running worker after it finishes its current job              |
| **Set Max Jobs** | Limits the number of jobs a worker processes before restarting, preventing memory bloat |
| **Clear Log**    | Wipes the terminal display so you can start a fresh monitoring session                  |

<Note>
  Always start a worker from the Queue Monitor after triggering **Bulk Translate All** on any language. Without an active worker, translation jobs remain queued and are never processed.
</Note>